Ways to increase your site’s traffic or ad free blog or website .
Where should the traffic from a website come from, especially if it is new?
How to increase Organic Traffic? This is one of the questions business leaders should ask before doing anything, but many of them forget!
They invest however tens of thousands of francs for that. By not asking the real question, they risk receiving no return on investment.
This may be advantageous in some cases (an article will follow on various tips for paid advertising).
Improving your SEO requires doing a bit of strategy to get started, even a lot. Natural referencing is primarily about goals. For starters, you can not hope to position yourself on competitive search phrases or keywords if your site has just been released. In other words, Google imposes a kind of probationary period that will frankly vary depending on the theme of your site. Legitimacy is difficult to acquire, even in some cases at the cost of work and optimization very limited from the point of view of the engine. In this rather lengthy article, list the necessary actions and steps to improve SEO via some tips.
Define the objectives in natural referencing .
Choose the right keywords .
Improve the SEO tree .
Strengthen the internal mesh .
Improved internal content .
Reformulate title tags .
Mark your pages, prioritize them with the HX .
Add images and video .
Strengthen popularity by back linking .
Tips and techniques related to the Google Search Console .
1. Set SEO objectives by an audit
These SEO goals can only be set based on an awareness of the situation when they are fixed. This is why the analysis of the existing appears most often useful through the realization of a referencing audit. It is not even a question here of starting from scratch to search for keywords if one does not take the measure of what has been done in the past, how was the website designed, with what objectives to the time (if any), if the site experienced a penalty, etc.
Obviously the thematization of a website allows us at first sight to consider potentialities on a given subject, but it does not ensure the success of a future positioning if certain criteria are not respected. Basically, it is always possible to find positions on Google, in all topics, especially if we find the resources to bring things differently. In any case, we have never found anything non-monetizable for a customer at Face Web.
2. The choice of keywords called search phrases in SEO
The literature on the improvement of SEO is extraordinary: We are talking about mobil-first, AMP, structured data, HTTPS, Big Data without any other form of trial, PBN or end of backlinking … Back to the principles basic through the objectives. All the necessary optimizations, whatever they are, should tend towards this objective: Make ranker on the chosen Keywords.
Whether for a short-term or a long-term goal, we must undoubtedly always turn to these visible indicators in the SERP: If I type or say: “Boutique de mode”, my fashion boutique site will appear- in the results at least on the first page? Do I really want it on this expression that I find myself and why? Should not I focus on other expressions related to purchase intent? Is there a market behind, is it sought? So many legitimate questions that must be asked before embarking on this expression and give weight to a dedicated page for that.
In our natural SEO agency, we consider that each page must have a utility. In other words, let’s discard pages that do not have SEO targets together or make them much less visible to the engine.
3. Improve the tree structure of the website for natural referencing .
1 axis for successful SEO is a priority beyond the defined objectives and keywords chosen. This main axis is the tree structure of your website. This must reflect your strategy and in many cases it seems useless to want to position yourself on “Home” or “Who are we?” It is very common to see also sites designed on the model of “I am a provider “instead of meeting the expectations of users. The user does not have time to look into the discovery or branding of your company if he does not know you otherwise. Offer him your services and products first. This error is often visible in the menus encountered. For example :
When you understand the impact of anchor links in SEO, you can worry about the reorganization of a site in its entirety. A shared reflection between the SEO and the company in question is needed to determine the products and services of it.
The tree is not just a menu, it’s a way to structure the ideas of the site, to highlight the most useful and important pages wherever you are. It is not difficult to understand here that the “Who are we?” Or even “Our activities” does not correspond to a user search. You inevitably lose them, and that’s more than just SEO, it’s simply user experience (UX).
The organization of the tree will be done in silos. This is called siloing; In other words, the silos you encounter on the rural roads are gigantic tubes each containing a type of cereal. We do not mix wheat and barley, for example, at least not right away. A work of categorization or re-categorization for existing sites ensures the success of your SEO project. It is a prerequisite much more than all the others!
4. Improve the internal mesh for SEO
We can not conceive a tree structure and a sustainable exploitation of a site to meet the goals of natural referencing without anticipating the internal mesh that arises from actions. The internal mesh, we’ve already talked about it, is what will allow you beyond the structure to push the pages and articles that seem most useful to your strategy. It’s an opportunity to go beyond siloing simply and bring in more salt or pepper based on the anchor link on a landing page.
Sometimes, often even, the internal link can be more powerful than a backlink. Similarly, internal links can be made on the same page to have a greater wealth of content. This is the case on this article. We found through this technique a better crawl and budget crawl seen in point 10, it is important. This is one of the important step for Organic traffic.
5. Create quality written content and especially schematized
There is no need to move away from the answer to the objectives, the contents aim at selected research expressions, most often in the same theme or related to a subject. Related because it is possible to promote internal linking by working one query per page.
The volume try of text is essential in SEO, Google does not really understand that the latter. It must be readable by engines, index able and especially structured as we see below. No text, no SEO. Should it be relevant? Yes but not so much for the operation of Google as for the user. The latter will be able to relay the information t it is a means in the strict sense of natural referencing to hope for new backlinks. This is one of the important step for Organic traffic.
6. Tip: Reformulate title tags to tear them
The title tag or SEO title tag in French is THE CRITERION on-page number 1. No equivalent at this stage to ensure a position in the SERP. Its size before being truncated varies sometimes, count about 70 characters but it can be more, rarely less! Length is an opportunity to place the desired search phrase for the page.
If we take our “Fashion Store” earlier and you want a page is positioned on it, it’s really impossible without putting this expression in the title tag. For more understanding, the little games we play on the subject (→), see our article on the title tag.
Note that these are not fixed in time, you can go back if necessary to adapt to the changing market or even to try to position yourself on the most competitive. Recycle the existing SEO content is very useful. This is one of the important step for Organic traffic.
7. Prioritize Hx content for SEO
It’s amazing how perfectly structured pages bring more traffic and more positioning. You noted for example on this article that we use only one <h1>, which is the title of the document and several <h2>, the various tips to improve SEO SEO. Do the same! The hierarchy is like the tree, it must be a reflex.
This is the opportunity to bring some variety to the subtitles, to facilitate the reading of texts sometimes a little indigestible and especially to explain to the engine that there is a structured reflection of the content. More readable for him, more impacting, a <h1> is recognized by Google as more impacting in SEO. This is one of the important step for Organic traffic.
8. The technique of putting pictures and video
Video and images provide an additional wealth of content and it is essential to promote a page in the SERP. Use YouTube <iframe>
9. Get your back link done, little SEO tips
The back linking is the salt needed to go from a position 5 to 2 or to conquer the first place on Google. For this, you need to work off-page SEO with sharing on social networks to promote your content and hope for a link in return, get links on some directories, create partnerships. This is one of the important step for Organic traffic.
The purchase of links is prohibited by Mountain View, we can not tell you to negotiate the purchase of back links on existing platforms or directly in direct contact with some bloggers. Be aware that if you have one or more blogs, it is easier to negotiate at least a few exchanges. A technique always tricky to lead that requires real experience. Contact us as needed on the subject.
10. Use the Google search console to monitor your website
If you have set your goals correctly, it is more there than in Google Analytics that also poses some problems in terms of RGPD that you will find the tips and solutions to improve your SEO. 4 points of vigilance in the search console:
Indexing your pages (the base),
The crawl of your site by Google Bot,
The analysis of the research,
Of course, you will also be able to see how the code is read by the engine, structured data taken (especially Schema.org), sitemap, robots.txt, AMP factors, mobile, https, geo-location, etc. This is one of the important step for Organic traffic.
Blogger – Tips, Tricks, and New Features .
This chapter presents some tips and tricks for integrating new features into your blogs hosted by Google, so here you will find something to increase the potential of your blog, improve its operation for the webmaster as well as for the visitor, or add new useful features .
Embed a contact page on your Blogspot: Blogger has recently developed a contact widget, but it appears on all pages: Here’s a tip to create a single page, specific, to allow your visitors to contact you by email
Integrate the asynchronous Adsense code: the code provided by Adsense has some difficulties to be registered as such in your template, forcing you to go through the widgets or the dedicated feature of your blog settings. A simple manipulation allows to add the asynchronous Adsense code by respecting the html standards.
Show Facebook, Twitter, G + buttons at the top of your articles: Blogger can display share buttons but the design is rigid, and the counters do not display. Here is the code that will allow you to display in a minimally invasive and pleasant way, sharing buttons that will help your site to make it self known.
Permanent Url Redirection with Blogger
Permanent Url Redirection with Blogger. The Urls of your Blogspot do you dislike? know that you can now edit them, but also redirect old pages to new addresses. If you have a server, you can even remove the dates from your urls to display clean and timeless addresses.
View the latest blog posts in a widget. Nothing more simple in fact, except that there is no official widget for that . Ah, in fact if, more or less, we can do it indirectly, it’s just that we have to think!