Marketing is one of the most integral parts of the business. Very simply put, it can either make or break the existence of a company, and certainly directly impacts its longevity and success too. As technology has revolutionized over the years, however, so has marketing.
live in a digital age
We now live in a digital age, one where pretty much everyone in the country has a smartphone and ready access to the internet. This has changed the way we conduct business, the way we communicate, and most importantly here – the way that we consume too. Digital consumerism is rife right now, which means that digital marketing is absolutely crucial if you’re aiming for success. The question is, what’s it all about, and how can you get started?
What Really is Digital Marketing?
Before going any further, it makes absolute sense in beginning by exploring what digital marketing actually is.
Digital marketing is very basic, any marketing or advertisements that are conducted on the internet. This could be something such as pay by click advertising, or can even include things such as blogging and social media. The main goal of any digital marketing campaign is to use online advertisements in order to promote a business or sell its products. It’s really as simple as that.
Therefore, digital marketing assets can be pretty much any public sharing online. It could be videos, a website, photographs, or even written reviews about whatever it is you’re wanting to advertise and sell. Think of it as billboards in the modern age, and it suddenly becomes a lot simpler.
What Sort of Digital Marketing is There?
As with anything, there are in fact different sorts of digital marketing available to use. It’s just a case of assessing them and figuring out which one will be most beneficial to your own personal campaign.
Search Engine Optimisation, or SEO, is one of the most popular and successful methods of digital advertising there is – and once you know about it, it’s clear to see why. It’s simple, it’s free, and it’s one of the most effective methods of diverting online traffic towards your specific page.
SEO is as simple as using keywords in order to up your online hits. Say, for example, it was an amazing mascara you wanted to sell. Using make-up lingo, and the words “amazing mascara” as well as the brand name itself in your content will automatically make the page that the content is on go up in the search engine ranks.
search engine ranks
Going up in the search engine ranks is a good thing because it means that the right people are likely to come across your page, more easily – even if it’s not on purpose. Think about when you’re typing something into your preferred search engine. Do you look at the first page for results, or do you scroll to the fifth? We all accept we’re not very likely to go through pages and pages of links to find what we’re looking for, so the higher your website is in the ranks, the more people are likely to click on and use it. It’s as simple as that.
SEO, however, isn’t the only form of digital marketing. As previously mentioned, there is social media marketing – both paid and unpaid, as well as pay by click advertising and email marketing. The possibilities are endless, so explore your options!
How Do I Know Who to Market to?
Depending on who it is that your product or website is aimed at, you should really be targeting your digital marketing campaign at a specific audience.
The most successful campaigns are the ones that know who it is they’re campaigning towards. For example, if you’re targeting homeowners and bill payers, it would be pointless campaigning towards children and teenagers, wouldn’t it?
Take a look at your current customers, and your product itself. Then ask yourself, who is it that your product helps? Figure out who you are, and where your gap in the market with, then the “who” part of the equation will surely follow.
Why the shift from Traditional to Digital Marketing?
In the following decade, we see how the number of digital marketing agencies has increased in India. The competition is real, as they all promise to provide the best services. We see a huge flip from traditional to digital marketing agencies and their services include; Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, Pay Per Click (PPC), Affiliate Marketing, Native Advertising, Marketing Automation, Email Marketing, Online PR, Inbound Marketing. While traditional marketing may exist in print advertisements, telephone correspondence or physical marketing, the contrary can happen electronically and on the web. This implies there are various unlimited potential outcomes for brands including social media, email, video or website-based services. It helps in keeping an efficient and direct contact with the clients and furthermore helps in customized production. Also, results can be monitored quite effortlessly, instead of traditional where costly customer research is required.
Why Digital Marketing Services is important?
If you could only for a second imagine a company that has no digital platform. How will it be recognized? There is no location, only people who are passing by would know about it. The company is missing up on sales since no one is aware of it. That is exactly why digital marketing services with the right strategy, creative graphics and content can be your USP. Talking about India specifically, we see too many food businesses, to the extent that the barriers to entry are quite high. To shine out from all the others we see the power of digital marketing in India, on how uniquely and creatively they are coming up with the perfect plan to make their client stand out among the others.
It is a vital part of every business because:
- Helps in communicating with your clients
- Getting instant feedback on your services
- The target audience includes almost every age group
- Increased word of mouth by posting about the new deals
Digital Marketing Facts:
- More than 90% of social media consumers use their phones to access their favorite networks
- 70% of people browse the web with their mobile phones
- 90% of people will have access to 4G connectivity in three years from now
- Increased word of mouth by posting about the new deals
In conclusion, it makes sense to move with the times.
Whereas once, news and advertisements were all about radio slots and billboards, nowadays much like everything else, they’ve found their place on the world wide web. Luckily for you, if you’re not up to speed there is an abundance of information available online (of course!), so you’ll be a whizz in no time and won’t have to pay a penny.
Your business will go further, quicker, for cheaper. Imagine that.